function fBL(SEARCH_ITEM) {
// ray 05-2005:
// dynamically build a url

  // search for the title:
     page_url =      "http://www.amazon.com/exec/obidos/external-search?search-type=ss&tag=frontpagedeals-20&mode=dvd&keyword=" + SEARCH_ITEM
 
window.location =  page_url

}

function fBLX(SEARCH_ITEM) {
// ray 06-2009:
// dynamically build a url

  // search for the asin:
     page_url =      "http://www.amazon.com/exec/obidos/ASIN/" + SEARCH_ITEM + "/ref=nosim/discountitem-20"
 
window.location =  page_url

}